Picture this: A former schoolteacher turned medical office
administrator is seeing her career and the world from a whole
new perspective. That is the case for one Pace woman who has
taken a life-long love of photography and turned it into an
exciting aerial photography business.
Amy
Hartsfield, 51, has been an avid photographer dating back to her
high school days in Mobile. She pursued additional community
education photography courses over the years, but she never
dreamed what would ultimately come of her passion and talent.
"After becoming a licensed pilot in 2002, a whole new world of
photography opened up for me," Hartsfield said. "It was rare
that I ever flew anywhere without a camera in the cockpit. I was
introduced to the concept of aerial photography as a business
while doing online research to learn more about proper
techniques and recommended equipment for capturing the best
imagery.
"The seed was planted. I realized that I could turn my two
passions — for flying and photography — into a business," she
said.
While in the planning stages for her business, Amy and Co. Inc.,
she joined the Professional Aerial Photographer's Association.
PAPA is an educational group of professional aerial
photographers throughout the world who are dedicated to the
promotion of high business ethics and using shared experiences
to stay on the cutting edge of the industry. This group quickly
became and is still her most relied-on business source.
Amy
and Co. Inc. specializes in high-quality custom aerial
photography throughout the North Florida, South Alabama and
Southern Mississippi areas. They also can arrange services
anywhere in the United States and many places throughout the
world through a network of photo pilots.
"Our company provides both oblique and vertical aerial
photography most often shot from our fixed-wing aircraft and
sometimes from a leased helicopter," Hartsfield said. "We also
offer ground-based architectural exterior and interior
photography as a complement to the aerial photography of our
sites by request."
Hartsfield
states that an aerial photograph is often the best practice
management tool that gives you the edge. Whether it is used for
planning, marketing, documentation, monitoring, report
illustration or investigative purposes, an aerial image gives
you a true moment-in-time perspective of the big picture like no
other source can. Professionals such as attorneys, engineers,
contractors, developers, architects, advertising agencies,
auction companies, environmental agencies, roofing companies,
landscape companies, commercial lenders, title companies, post
card companies and government agencies are some that use the
images to improve quality, increase effectiveness, document,
collaborate, market and provide the accountability component
that is so important in today's business environment.
Amy
and Co. Inc. has been doing aerial photos for a Pensacola
company since 2008. Black and Veatch Special Projects Corp.
Construction Manager David Behnke is extremely pleased with the
work produced by Amy and Co. Inc.
"She is very professional and timely on everything she does,"
Behnke said. "She provides once a month shoots on the progress
of the Escambia Wood Treating Superfund site. The high-quality
aerials are transferred onto CDs and shared with the clients the
very next day. This allows us to document our progress. They are
then placed on our Web site."
Hartsfield definitely has found her niche in the sky. She said
she can't imagine doing anything else for an occupation or being
based in any other location.
"There is nowhere prettier than the Gulf Coast," Hartsfield
said. "The beach areas will take your breath away every time;
the rivers and tributaries follow interesting patterns that draw
the camera to them; the views over the farmland changes from
season to season; and each city and town has its own
personality."
Flying and maneuvering in the local airspace is not only
breathtaking, Hartsfield said, it will keep you on your toes.
The
skies are very busy with the Pensacola Regional Airport and
local military air traffic When on duty as a photographer she
does not pilot the plane herself. She depends on a team of
pilots including Chip Mapoles of Mapoles Aviation and other
pilots for missions as needed.
"We
always have to keep in mind that while every mission we fly is
important, safety comes first," she said. "We rely heavily on
the air traffic controllers and TRACON personnel to assist us in
accomplishing our work safely and they are wonderful."
Hartsfield's family is thrilled and very supportive about her
business. Her parents, in their late 70s, love telling friends
about their daughter's unique business. She still has to pinch
herself to make sure it's not all a dream.
"I've always been adventurous, but flying airplanes is not
something I ever thought I'd do. I actually originally took
flying lessons as a challenge to myself to step out of my
comfort zone. It is great that I ended up loving it," Hartsfield
said. "Now my 18-year-old son has decided to pursue his private
pilot's license, and I'm ecstatic. He'll make a great pilot."
As
many small business owners, Hartsfield stays busy working most
of the time. Because aerial photography is weather dependent it
often dictates that she works on weekends in order to meet
deadlines.
When she does have a little down time what does she do?
"I
like to relax at the beach, get together with family or friends,
or — are you ready for this? I like to fly," she said.
Hartsfield also is very active in her church and leads a women's
Bible study group each Wednesday night. She also coordinates its
Prayer Quilt Ministry.